We first reviewed the assigned songs: As a group, listen to each track carefully and discuss the mood, lyrics, and potential appeal.
We got to consider their style, personality, and how they connect with the rock genre.
Creating a backstory we also created a brief bio for our band to establish their identity. Their origin (how they were created), and what makes them unique.
Research and Campaign Development
We used good resources to get good research about the successful rock campaigns. While taking note of marketing strategies like interactive websites, social media, etc.
Target audience: Identify the demographic most likely to connect with your music. Develop a psychographic profile (e.g., lifestyle, values, habits).
Campaign outline:
Introduction
Launch teaser videos or posts on Instagram, TikTok and facebook
Share clips of your artist in the studio or on tour to build curiosity.
Engagement
Host live Q&A sessions or interactive polls.
Release short clips of the music video as sneak peeks.
Release
Drop the full music video on YouTube with cross-promotion on all platforms.
Music Video Pre-production
Storyboard: We had to use at least 20 slides to plan the narrative, shots, and angles. Ensure the visuals aligned to our brand.
Mise-en-scène: Defined the aesthetic with lighting, costumes, and props that reflect the artist's identity.
Filming plan: Assigned roles (director, videographer, editor) and set a shooting schedule.
Presentation Planning
Slides:
Included the research on genre trends and audience.
Showed visuals of our campaign elements (website, social posts).
Linked the music video with an explanation of its role in the campaign.
Distribution plan: Outline release platforms, timelines, and strategies to amplify reach.
Pitch structure: Start with a compelling hook, walk through the campaign.